All Real Nutrition

CPA reduced by 58% in 4 months.

NCAC reduced by 28%

New creative formats directly drove CPA/CAC improvements.

Before

Meta's algorithm had stopped learning, stopped testing, and their performance was deteriorating week after week. Costs were rising, reach was shrinking, and they had no clear path forward. There was no consistent flow of distinct creatives being fed into the ad account with a heavy reliance on static only.

After

We unlocked growth by fixing the true constraint: distinct creative. By introducing market-tested angles tailored to every stage of the buyer journey, from authentic taste tests that disarmed skeptics, to podcast-style ads that educated, to founder-led storytelling that shared our mission. We connected with multiple audience pockets and uncovered lower-CPA pathways.

-28%

Reduction in nCAC

+50%

New Customers

+29%

CTR increase vs. Previous creatives