Meta ads creative guides for ecommerce brands
What we’ve learned from 5,000+ ad creatives: how Meta’s algorithm reads your ads, how to test creative so you know why a winner won, and what to make next.
Static ad examples for ecommerce brands: 10 formats working on Meta right now
29 real static ads from hims, Curology, Lume, AG1 and more, broken down into 10 formats, plus how we build, test and scale statics for our clients.
8 October 2026 · 18 min read
AI generated ads: what works on Meta in 2026
The types of AI ad we make, what the results say (ours and Meta's), our production workflow, and where AI ads still fall down.
8 October 2026 · 10 min read
How to write a UGC brief (with template)
What a good UGC brief includes, how much to script, how to brief hooks, and a copyable template you can send to creators today.
8 October 2026 · 8 min read
Our creative testing framework: the WINMAP Method
How we test ad creative so every winner comes with a reason: the six stages, the test loop inside them, and how we read a result.
8 October 2026 · 8 min read
Meta Andromeda: what it means for your ad creative
What changed, how many distinct concepts you need at your spend, and how to test ads so you know why they win.
27 September 2026 · 8 min read
Hook rate: what it is, how to calculate it, and what good looks like
The formula, how to read it alongside hold rate, and why hook rate should diagnose your ads, not decide them.
27 September 2026 · 7 min read
AI UGC vs real UGC: when to use which
Where AI UGC wins, where real creators still win, and how to combine the two without losing trust.
27 September 2026 · 8 min read
Ad fatigue on Meta: how to spot creative fatigue and fix it
Most ad fatigue isn't fatigue. The signals that actually matter, and what to do, in order.
27 September 2026 · 6 min read
UGC ad examples: 12 formats that sell, and when to use each
The UGC formats we brief creators on, an example hook for each, and when to bring in a UGC agency.
27 September 2026 · 6 min readWant this applied to your account?
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