Meta ads creative guides for ecommerce brands

What we’ve learned from 5,000+ ad creatives: how Meta’s algorithm reads your ads, how to test creative so you know why a winner won, and what to make next.

Meta ads · Creative testing

Meta Andromeda: what it means for your ad creative

What changed, how many distinct concepts you need at your spend, and how to test ads so you know why they win.

27 September 2026 · 8 min read

Meta ads · Creative testing

Hook rate: what it is, how to calculate it, and what good looks like

The formula, how to read it alongside hold rate, and why hook rate should diagnose your ads, not decide them.

27 September 2026 · 7 min read

AI ads · UGC

AI UGC vs real UGC: when to use which

Where AI UGC wins, where real creators still win, and how to combine the two without losing trust.

27 September 2026 · 8 min read

Meta ads · Creative strategy

Ad fatigue on Meta: how to spot creative fatigue and fix it

Most ad fatigue isn't fatigue. The signals that actually matter, and what to do, in order.

27 September 2026 · 6 min read

UGC · Ad creative

UGC ad examples: 12 formats that sell, and when to use each

The UGC formats we brief creators on, an example hook for each, and when to bring in a UGC agency.

27 September 2026 · 6 min read