META AD CREATIVE CASE STUDY
How street interviews, public activations and UGC-style concepts gave a fashion brand scroll-stopping creative and 3M+ organic views.
3M+
Organic views in total.
2M
Organic views on a single video.
INDUSTRY
Fashion
WHAT WE MADE
Street interviews, public activations, UGC-style, AI voiceovers
PLATFORM
Meta and organic social
BEFORE
Creative performance was held back by weak hooks and a fragmented brand identity. Videos failed to grab attention in the first few seconds, and internal assets lacked cohesion and recognisable branding.
UGC content felt flat, missing both structure and authenticity.
Most importantly, there was no creative strategy built to convert cold audiences, the people who had never heard of Mauvais. That left real growth potential untapped.
AFTER
We rebuilt the creative system around visuals that truly spoke to the Mauvais audience, designed to capture attention within seconds.
01
Street interviews and public activations
Content shot out in the real world, from street interviews to public activations, that people actually stop to watch.
02
UGC-style with premium visuals
UGC-style concepts blended with stylised product footage, to balance authenticity with the aspiration a fashion brand needs.
03
Tailored AI voiceovers
AI voiceovers tailored by demographic and region, making each ad feel relevant to the person watching it.
Dynamic, fast-paced edits kept attention high, which led to longer-lasting performance and less creative fatigue.
THE CREATIVE
Including one video that reached 2M organic views.
IN THEIR WORDS
“These are crazy. Can’t wait to see the rest!”
MORE RESULTS
We’ll find what’s holding your ads back and show you what we’d test first.