META AD CREATIVE CASE STUDY
How a high-volume creative testing system produced 1,100+ ads in 12 months and drove £20M+ in revenue from our creatives.
£20M+
Generated with our creatives.
1,100+
Creatives produced.
INDUSTRY
Health and wellness
WHAT WE MADE
UGC, video ads, AI voiceovers
TIMELINE
12 months
PLATFORM
Meta
BEFORE
Outsourced content felt off-brand, while internal assets lacked cohesion.
The in-house team couldn’t keep up with the testing volume the account needed, so budget went on high-cost shoots that failed to perform.
Without a structured testing framework, there was no system to quickly scale winners or cut underperforming creatives. Growth stalled.
AFTER
We built a modular creative system for rapid iteration and high-volume testing: 20 new videos every week, each with its own hooks, proof points and CTAs.
01
Volume without the waste
80 new video creatives a month, built from modular parts so a winning hook or proof point can be reused and remixed, not reshot.
02
UGC that builds trust
UGC scripting and editing that amplified Nurecover’s USPs, trust signals and connection with the audience.
03
Testing that compounds
Iterative testing of angles, proof points and CTAs, with AI-driven voiceovers to test more versions faster.
Every test fed the next batch, which kept performance improving month after month instead of fading.
THE CREATIVE
One of our creatives was the top spender in Nurecover’s account for 12+ months, spending 7 figures on its own.
RESULTS
Generated with 225 Media ad creatives
Creatives delivered in 12 months
New video creatives every month
Spent on a single winning creative
MONTHS AS TOP SPENDER
One of our creatives was the top spender in Nurecover’s account for more than 12 months, spending 7 figures on its own.
IN THEIR WORDS
MORE RESULTS
We’ll find what’s holding your ads back and show you what we’d test first.